Olive Young to Launch New Wellness Store ‘Olive Better’ in January 2026

11th December 2025 | Korea

Olive Young has announced plans to launch a new wellness retail concept called Olive Better in January 2026, marking a strategic expansion beyond its core health and beauty business. The new format will focus on food and beverage products designed to support everyday wellbeing.

Brand Logo of Olive Better®

The company is best known as South Korea’s largest health and beauty retailer, with a strong presence in cosmetics, personal care and supplements. With Olive Better, Olive Young is seeking to respond to growing consumer interest in nutrition, functional foods and lifestyle driven approaches to health.

According to the company, Olive Better will curate a range of food and beverage products that emphasise quality ingredients, transparency and practical benefits. The concept is intended to position food and drink as an accessible entry point to wellness, complementing Olive Young’s existing expertise in beauty and health related products.

Industry analysts note that the move reflects broader trends in the retail sector, where wellness is increasingly viewed as a holistic category that includes diet alongside skincare and personal care. By launching a dedicated store format, Olive Young is aiming to differentiate its offer and capture demand from consumers who are looking for convenient ways to improve their daily routines.

The launch of Olive Better in January 2026 is expected to be a key milestone in Olive Young’s longer term growth strategy, as the company explores new categories while building on its established brand recognition in the wellness market.