Identify suppliers with products that have the potential to appeal to consumers in target market.

Evaluate the suitability of each supplier based on factors such as brand reputation, product quality, and market demand.

Negotiate agreements with selected brands to represent them in target market.

Develop a brand localisation strategy to tailor the brand message and offerings to suit the cultural preferences and needs of the target market.

Adapt marketing materials, product packaging, and messaging to resonate with the local audience.

Ensure that the brand's values align with the cultural values of the target market.

Identify and approach travel retail, digital channels and domestic partners that align with the brand's positioning and target audience.

Negotiate terms and agreements, including pricing, sales and HoReCa strategy, advertising and marketing collaborations.

Provide training and support to retail partners to ensure they understand the brand and its products.

Develop digital and HoReCa advertising and marketing campaigns tailored to each target market.

Utilise social media platforms, search engine marketing, email marketing, and influencer partnerships to raise brand awareness and drive traffic to retailers.

Implement targeted advertising campaigns to reach specific demographics and geographic regions.

Once the brand has established a strong presence in initial target markets, explore opportunities for expansion into new markets or product categories.

Continuously evaluate market trends and consumer preferences to stay ahead of the competition and capitalise on emerging opportunities.